Hard Rock Joint Press Release

Press Release

Skullcandy and Hard Rock Hotel & Casino Las Vegas Form Music Partnership Deal

02/16/2010

As the Hard Rock Hotel & Casino puts the finishing touches on the property in anticipation of the ultimate grand opening of the $750 million expansion, today a deal between the property and Skullcandy was announced.

The deal inked between the Vegas property and the headphone company grants Skullcandy the official naming rights to three of Hard Rock’s main stages: The Joint, Wasted Space and Friday Night Live at the pool, as well as the DJ booth at the property’s world-famous Sunday pool party Rehab.

The partnership embodies several co-marketing opportunities between the companies such as social networking, cross promotions, in-room product integration and Skullcandy branded listening stations around the property. In addition, the companies will present an exciting set of unique property events including “The Next,” a premiere summit showcase for sports, music, technology and lifestyle industries.

“Skullcandy is thrilled to be in partnership with the epicenter of music and entertainment in Las Vegas. This is a natural fit for our brand. We are honored to put the Skullcandy mark on Hard Rock’s stages and we will be co-developing many exciting programs from this partnership. Skullcandy is looking forward to supporting the world’s greatest artists "live on the Skullcandy stage" at the world’s greatest venues.” said Rick Alden, Founder and CEO of Skullcandy Inc. “

Specific to Hard Rock’s new HRH Tower Suites, Skullcandy will create a signature playlist option for the in-room music Sound Matters Sound Bar – an AMX 12” Touch Panel music system with iPod dock and includes over 2,000 HRH owned songs and playlists for guests.

“Skullcandy is a creative, lifestyle-driven brand that integrates perfectly with our philosophy. It’s great to be involved with such a fast-growing company for this partnership,” said Hard Rock Hotel & Casino Vice President and CMO Phil Shalala.

Hard Rock Hotel & Casino and Skullcandy are partnering on multiple levels across both brands from online to retail, to radio/TV and employee benefits (i.e. hotel benefits, concert tickets, etc.). The brands feel the more engaged they both are, the more successful the partnership. The deal brings together two companies long dedicated to epic music and brilliant sound, a move that makes it that much easier for fans to live life louder.
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